TEAM

Ventisay is deliberately a small structure with a wide reach. Behind every assignment there is one person accountable for the result, and around that person a network of specialists activated only when your project needs them. You always know who is working on your market.

Julien Lutz, founder of Ventisay

Julien LUTZ

Founder — Flexible Country Manager

Julien founded Ventisay to give companies outside France a way into the French market that does not start with an expensive local structure. Over more than twenty years he has built sales networks, negotiated contracts and run projects on the ground in industry, construction and international development support for SMEs — generating over €34M in revenue and working across 24 countries in Europe, Africa and the Middle East. French is his mother tongue, Italian bilingual, English and German fluent, Spanish professional — and he operates from Montpellier. On your projects he acts as a Flexible Country Manager: not an advisor watching from the outside, but the person who runs your sales and is judged on the results.

For fifteen years Julien did the reverse of what Ventisay does today: opening export markets for French manufacturers in Italy, Spain, North Africa and the Middle East — selecting agents, building distribution networks, taking a brand from no presence to a working one. Crossing a border is the same discipline in either direction. Ventisay applies it to companies coming into France.

An extended team

Beyond the founder, Ventisay draws on a network of partners who are experts in their fields — market research, communication, digital marketing, recruitment, legal setup, finance and purchasing. Depending on your project, they are either integrated into the overall management of your expansion or introduced to you directly. The aim is the same in both cases: to build and sustain your business in France.